Class · NACE Rev. 2.1 / TEÁOR'25
73.11 Activities of advertising agencies
This class includes
- provision of a full range of advertising services (i.e. through in-house capabilities or subcontracting), including advice, creative services, production of advertising material
- planning and organising advertising and marketing campaigns
- placing advertisements in the media
- conceptual work on advertising messages
- managing the course of advertising campaigns
- creation and realisation of advertising campaigns:
- creating and placing advertising, planning social media marketing campaigns in newspapers, periodicals, radio, television, over the internet and other media
- creating and placing of outdoor advertising (e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding)
- aerial advertising
- distribution or delivery of advertising material or samples
- design of stands and other display structures and sites
- conducting marketing campaigns and other advertising services
- promotion of products
- merchandising
- point-of-sale marketing
- direct mail advertising
- marketing consulting
- influencer marketing
This class excludes
- manufacturing of advertising material, see section C depending on the type of material
- manufacturing of stands for fairs and exhibitions and of product displays, see section C depending on the type of material
- installation of stands for fairs and exhibitions, see 43.32
- publishing of advertising material, see 58.19
- production of commercial messages for television and film, see 59.11
- production of commercial product videos (including production of videos for social networks), see 59.11
- publishing of contents that include video (e.g. by influencers, bloggers and vloggers), see 59.11
- production of commercial messages for radio, see 59.20
- content distribution (sharing) platforms, including blogs and wiki sites, social network sites, and operation of online gaming / video game sites, independent of publishing the games, see 60.39
- market research and public opinion polling, see 73.20
- advertising photography, see 74.20
- postal and mailing activities, see 82.10
- convention and trade show organisers, see 82.30
- advertising services used to fund predominant activities of the business which may be provided free of charge, see predominant activity