세분류 · NACE Rev. 2.1 / TEÁOR'25
73.20 시장조사 및 여론조사업
Market research and public opinion polling
공식 해설 주석은 영어로 표시됩니다.
이 분류에 포함되는 것
- conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising
- conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on political party preference and voting behaviour
이 분류에 추가로 포함되는 것
- qualitative and quantitative methodological orientation
- reactive and non-reactive survey procedures
- collection of research data through questioning, observation, measurement and counting
- face-to-face, postal, telephone and online interviews to collect research data