Τάξη · NACE Rev. 2.1 / TEÁOR'25
73.20 Έρευνα αγοράς και δημοσκοπήσεις
Market research and public opinion polling
Οι επίσημες επεξηγηματικές σημειώσεις εμφανίζονται στα αγγλικά.
Η τάξη αυτή περιλαμβάνει
- conducting market research studies on the awareness, evaluation and use of goods and services, on product development and pricing, on the use of media and on the recall and impact of advertising
- conducting studies of opinion research on the quality of life and lifestyles, on social participation and political participation, on political party preference and voting behaviour
Η τάξη αυτή περιλαμβάνει επίσης
- qualitative and quantitative methodological orientation
- reactive and non-reactive survey procedures
- collection of research data through questioning, observation, measurement and counting
- face-to-face, postal, telephone and online interviews to collect research data