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NACE Code 7311 - Advertising agency activities

Definition / Belongs to this divisionThis division covers the full range of advertising services (with own implementation or with the involvement of a subcontractor) including consulting, creative services, production and purchase of advertising materials.

This division includes:
- planning and implementation of the advertising campaign:
- design and placement of advertisements in newspapers, magazines, radio, television, the Internet and other media
- design and placement of outdoor advertising, such as billboard, wall surface, bulletin board and stand, shop window design, showroom design, placement of advertisements on cars, buses, etc.
- aerial advertising
- distribution or delivery of advertising material and samples
- production of stands and other presentations and advertising space
- organization and execution of marketing campaigns and other advertising services aimed at targeting customers:
- product promotion (product launch),
- point-of-sale sales
- advertising sent by letter
- marketing consulting
It does not belong to this sectorThis division excludes:
- publication of advertising material, see 5819 - Other publishing activities
- production of television and film advertising, see 5911 - Film, video and television program production
- preparation of radio advertising, see 5920 - Sound recording and music publishing services
- market research, see 7320 - Market research and public opinion polling
- advertising photography, see 7420 - Photography
- correspondence activities (addressing, grouping, etc.), see 8219 - Photocopying, other office services
- organization of congresses, conferences and trade shows, see 8230 - Organization of conferences, trade shows
It does not belong to this branch - Hungarian supplementThis division excludes - Hungarian supplement:
- graphic design of advertisements, see 7410 - Fashion, design

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