Definition / Belongs to this divisionThis division covers the full range of advertising services (with own implementation or with the involvement of a subcontractor) including consulting, creative services, production and purchase of advertising materials.
This division includes:
- planning and implementation of the advertising campaign:
- design and placement of advertisements in newspapers, magazines, radio, television, the Internet and other media
- design and placement of outdoor advertising, such as billboard, wall surface, bulletin board and stand, shop window design, showroom design, placement of advertisements on cars, buses, etc.
- aerial advertising
- distribution or delivery of advertising material and samples
- production of stands and other presentations and advertising space
- organization and execution of marketing campaigns and other advertising services aimed at targeting customers:
- product promotion (product launch),
- point-of-sale sales
- advertising sent by letter
- marketing consulting
It does not belong to this sectorThis division excludes:
- publication of advertising material, see 58.19
- production of television and film advertising, see 59.11
- preparation of radio advertising, see 59.20
- market research, see 73.20
- advertising photography, see 74.20
- correspondence activities (addressing, grouping, etc.), see 82.19
- organization of congresses, conferences and trade shows, see 82.30
It does not belong to this branch - Hungarian supplementThis division excludes - Hungarian supplement:
- graphic design of advertisements, see 74.10
